Seven years in the making, Apple is finally tackling the point of sale industry with iPhone 15. As a result, ecommerce and mobile payments will change significantly.
The iPhone 15 Series brings enhanced processing power and advanced camera technology to captivate users. A new USB-C port aligns with industry standards and hints at a push toward standardized charging accessories.
Ecommerce Influence
While the iPhone’s popularity does skew the overall smartphone market, it isn’t the only factor. Consumers’ consumption habits, offline and online retail dynamics, and supply chain issues play a significant role as well.
iPhone 15 pre-orders have been stronger than last year’s models. According to research firm Wedbush, this is largely due to the higher-priced Pro and Max models. This could lead to a slight bump in Apple’s average sales price (ASP) and a boost for its bottom line.
According to supply chain analyst and sometimes leaker Ming-Chi Kuo, apple iphone 15 models will get 48MP wide cameras that use pixel binning for sharper images. This could improve the camera experience for consumers and reduce the need to buy external accessories or upgrade cameras for larger businesses. This could also make it easier for marketers to create and manage content on the go.
Mobile Payments with iPhone 15
When Apple opens iPhone 15 pre-orders at 8 AM ET on Friday, current iPhone Upgrade Program subscribers can skip the application process and jump right in. This is a great way to ensure you get the new device as soon as possible and avoid missing out on a contract-mandated upgrade later in the year when the next batch of devices hits the market.
Apple is pushing hard to encourage users to buy its iPhone 15 lineup directly from the company in an effort to avoid carrier and third-party reseller markups. It is also offering a range of flexible financing options and allowing users to activate their new iPhone with select U.S. carriers right in Apple Stores with the help of an Apple Specialist.
The company is also promoting its new eSIM support, which removes the need for a physical SIM card tray and is embedded within the phone itself. This feature is expected to be available in more than 40 countries and regions when the iPhone 15 launches on September 22.
Apple Pay on iPhone 15
Apple Pay is a contactless payment method that allows users to buy things just by placing a compatible iPhone near the point of sale terminal without having to hand over cash or cards. Apple’s system uses a combination of dynamic security codes and device account numbers to authenticate the transaction.
Apple also protects users’ privacy by never giving out their actual card number to the merchant they are paying. Instead, Apple sends a one-time card number that is matched to the user’s real card number on its servers, and the money goes to the merchant from there.
The service is available at all major banks, and more are adding it all the time. Apple users can set up and use the feature in the Wallet app. They can even add extra payment cards if they like.
AR Shopping on iPhone 15
Apple has reportedly started testing an augmented reality feature that allows customers to point their iPhone at products in the store and instantly see details like pricing and specifications. This could help boost conversion rates for in-store purchases and potentially drive more traffic to Apple’s App Store, according to a report from Bloomberg.
Apple is also prioritizing sustainability with the new lineup, including a 100 percent recycled aluminum substructure and 100 percent recycled cobalt in the battery. Additionally, it is utilizing renewable energy in its facilities and pushing for carbon neutrality across all of its supply chain by 2030.
The new iPhone 15 models introduce a variety of premium features that can influence consumer spending and spawn an ecosystem of complementary accessories. For example, the iPhone 15 lineup is expected to introduce USB-C, a move that will likely encourage broader adoption of standardized charging solutions. It’s also expected to introduce new color schemes and high-end features such as Dynamic Island, which was previously only available on Pro models.
